Senior ASO Consultant - Mobile Marketing (m/f/d)
We’re Phiture: a leading mobile growth consultancy driven by a mixed, close-knit team of marketing pros from around the world. We’re on a mission to lead the way in mobile growth and we need great people to make it happen.
As a valued member of the team, you’ll help us move the needle for tier-one brands like Headspace, Adobe, and Soundcloud, learn from some of the best consultants in the business, and enjoy a few laughs along the way. Inclusion, progressive thinking, and thought sharing is how we move our company and the industry forward: join our friendly community and we’ll do the same for your career.
Tasks
You’ll be responsible for working on the App and Play Store presences of apps with millions of users, identifying areas for improvement and communicating results to our clients. You’ll be driving forward individual ASO client projects while devising methods and strategies to ensure that future projects are a success.
What you'll do:
- Manage several client accounts, driving ASO projects forward and ensuring overall success
- Increase organic downloads by conducting keyword optimization and conversion rate optimization for the App and Play Store presences of client apps
- Manage and train one or more Junior ASO consultants on App Store Optimization, who will assist you with execute on the client work
- Hold workshops and train up external client teams on ASO onsite and offsite in the US and Europe
- Brief designers and translators on creative experiments as well as the localization of app store assets
- Devise new methods and strategies for ASO to make our client projects a success and give us a competitive edge
- Produce relevant content and data-driven articles for our ASO knowledge base and the ASO Stack publication
- Represent Phiture at mobile growth conferences, giving ASO workshops/talks and recruiting potential clients
- Support other mobile growth-related activities of the company
Requirements
- At least 1 year of ASO experience + 2 years of mobile marketing experience with an app publisher, agency or similar
- Outspoken and strong/comfortable in client-facing situations, excellent presentation skills and ability to communicate/defend results to clients
- Strong project and team management skills, experience with leading ASO projects
- Excellent knowledge of App/Play store developer consoles, key ASO metrics and mobile marketing terminology
- In-depth experience with A/B testing of creative assets on Android and iOS and managing backlogs of experiments
- Experience with keyword optimization, relevant tools and processes, ability to bring personal learnings into our team
- Ability to make sense of and effectively analyze various types of data, strong knowledge of spreadsheets
- Outstanding, if not native written and verbal English language skills
- Open to startup culture, open to change and helping out in different areas
Benefits
- Share in Phiture’s success through a company-wide bonus scheme
- Allocated budget for your personal development and your own Udemy for Business account
- Monthly learning day to support your personal and professional growth
- Career roadmap and personal development plan to support a progressive learning curve
- Continuous performance and developmental feedback throughout the year
- Flexible working hours so you can work when you’re most productive
- Spacious office in the heart of Berlin – we all work on a daily feel-good atmosphere
- Opportunity to actively influence change by joining our internal Culture, Climate Action, and Diversity & Inclusion teams
- An absolute sense of unity – we are all aiming toward the same goal of leading the way in mobile growth
We are looking forward to your application!
We’re Phiture: a leading mobile growth consultancy driven by a mixed, close-knit team of marketing pros from around the world. We’re on a mission to lead the way in mobile growth and we need great people to make it happen.
As a valued member of the team, you’ll help us move the needle for tier-one brands like Headspace, Adobe, and Soundcloud, learn from some of the best consultants in the business, and enjoy a few laughs along the way. Inclusion, progressive thinking, and thought sharing is how we move our company and the industry forward: join our friendly community and we’ll do the same for your career.
Tasks
You’ll be responsible for working on the App and Play Store presences of apps with millions of users, identifying areas for improvement and communicating results to our clients. You’ll be driving forward individual ASO client projects while devising methods and strategies to ensure that future projects are a success.
What you'll do:
- Manage several client accounts, driving ASO projects forward and ensuring overall success
- Increase organic downloads by conducting keyword optimization and conversion rate optimization for the App and Play Store presences of client apps
- Manage and train one or more Junior ASO consultants on App Store Optimization, who will assist you with execute on the client work
- Hold workshops and train up external client teams on ASO onsite and offsite in the US and Europe
- Brief designers and translators on creative experiments as well as the localization of app store assets
- Devise new methods and strategies for ASO to make our client projects a success and give us a competitive edge
- Produce relevant content and data-driven articles for our ASO knowledge base and the ASO Stack publication
- Represent Phiture at mobile growth conferences, giving ASO workshops/talks and recruiting potential clients
- Support other mobile growth-related activities of the company
Requirements
- At least 1 year of ASO experience + 2 years of mobile marketing experience with an app publisher, agency or similar
- Outspoken and strong/comfortable in client-facing situations, excellent presentation skills and ability to communicate/defend results to clients
- Strong project and team management skills, experience with leading ASO projects
- Excellent knowledge of App/Play store developer consoles, key ASO metrics and mobile marketing terminology
- In-depth experience with A/B testing of creative assets on Android and iOS and managing backlogs of experiments
- Experience with keyword optimization, relevant tools and processes, ability to bring personal learnings into our team
- Ability to make sense of and effectively analyze various types of data, strong knowledge of spreadsheets
- Outstanding, if not native written and verbal English language skills
- Open to startup culture, open to change and helping out in different areas
Benefits
- Share in Phiture’s success through a company-wide bonus scheme
- Allocated budget for your personal development and your own Udemy for Business account
- Monthly learning day to support your personal and professional growth
- Career roadmap and personal development plan to support a progressive learning curve
- Continuous performance and developmental feedback throughout the year
- Flexible working hours so you can work when you’re most productive
- Spacious office in the heart of Berlin – we all work on a daily feel-good atmosphere
- Opportunity to actively influence change by joining our internal Culture, Climate Action, and Diversity & Inclusion teams
- An absolute sense of unity – we are all aiming toward the same goal of leading the way in mobile growth
We are looking forward to your application!
