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Performance Marketing Consultant (m/f/d)

Berlin, Germany
Employee
Other

You will be joining our lovely User Acquisition team and work on several user acquisition channels such as Google, Apple Search Ads & Facebook. You will be responsible for different clients and work on their projects with the aim of maximizing ROAS and LTV and managing their paid budgets. You will work with App Store Optimisation (ASO) to drive installs and convert users for our clients’ apps and lifecycle marketing to enable Phiture’s clients sustainable and strong growth.

Tasks

What you'll do:

  • Consulting our clients based on their growth opportunities and challenges
  • Manage several client accounts and budgets
  • Devise new methods and strategies for improving the team processes’ and productivity
  • Execute tests, collect and analyze data, identify trends and insights
  • Achieve maximum ROI in performance marketing campaigns
  • Track, report and analyze campaigns in depth by understanding the core problems/drivers of change
  • Effectively manage campaign expenses by staying on budget, appropriately estimating monthly costs, and reconciling any discrepancies that may arise.
  • Optimize creatives assets by working closely with our design team
  • Work closely with our Data & Engineering team to develop cutting edge technology solutions
  • Continually expand and optimize performance by looking into threats and opportunities
  • Research the relationship between paid and organic placements and cannibalization of organic traffic by paid placements
  • Research and analyze competitors
  • Produce relevant content and data-driven articles for our Services' knowledge base
  • Represent Phiture at mobile growth conferences giving workshops/talks
  • Recruiting potential clients and upselling services to our current clients

Requirements

  • Bachelor or a Masters Degree in Marketing or a quantitative, test-driven field
  • 2+ years proven experience in performance marketing (e.g. Apple Search Ads, Google App campaigns, Google Search and Facebook advertising)
  • You are well-versed in mobile marketing, specifically acquisition
  • You like to be up to date on current trends, best marketing practices and have experience with working on creative assets
  • You are able to collect, gather, visualize and analyze information in details and therefore, make decisions the most effective way
  • You are familiar with campaign management tools (Kenshoo, SearchAdsHq), automation of campaign optimization, generating reports as well as A/B and multivariate experiments
  • You have experience with reporting tools (e.g. Google Data Studio, Tableau, etc.)
  • You have the ability to manage yourself, take initiative, work under tight deadlines and always keep a positive attitude

Benefits

  • Share in Phiture’s success - virtual stock options
  • Udemy for Business account - and 1 learning day a month
  • A structured career path - we will support you to grow your career
  • International travel opportunities - our clients are all over the world
  • Active co-creation - every opinion is important to us
  • High-end office - we all work on a daily feel-good atmosphere

We are looking forward to your application!

You will be joining our lovely User Acquisition team and work on several user acquisition channels such as Google, Apple Search Ads & Facebook. You will be responsible for different clients and work on their projects with the aim of maximizing ROAS and LTV and managing their paid budgets. You will work with App Store Optimisation (ASO) to drive installs and convert users for our clients’ apps and lifecycle marketing to enable Phiture’s clients sustainable and strong growth.

Tasks

What you'll do:

  • Consulting our clients based on their growth opportunities and challenges
  • Manage several client accounts and budgets
  • Devise new methods and strategies for improving the team processes’ and productivity
  • Execute tests, collect and analyze data, identify trends and insights
  • Achieve maximum ROI in performance marketing campaigns
  • Track, report and analyze campaigns in depth by understanding the core problems/drivers of change
  • Effectively manage campaign expenses by staying on budget, appropriately estimating monthly costs, and reconciling any discrepancies that may arise.
  • Optimize creatives assets by working closely with our design team
  • Work closely with our Data & Engineering team to develop cutting edge technology solutions
  • Continually expand and optimize performance by looking into threats and opportunities
  • Research the relationship between paid and organic placements and cannibalization of organic traffic by paid placements
  • Research and analyze competitors
  • Produce relevant content and data-driven articles for our Services' knowledge base
  • Represent Phiture at mobile growth conferences giving workshops/talks
  • Recruiting potential clients and upselling services to our current clients

Requirements

  • Bachelor or a Masters Degree in Marketing or a quantitative, test-driven field
  • 2+ years proven experience in performance marketing (e.g. Apple Search Ads, Google App campaigns, Google Search and Facebook advertising)
  • You are well-versed in mobile marketing, specifically acquisition
  • You like to be up to date on current trends, best marketing practices and have experience with working on creative assets
  • You are able to collect, gather, visualize and analyze information in details and therefore, make decisions the most effective way
  • You are familiar with campaign management tools (Kenshoo, SearchAdsHq), automation of campaign optimization, generating reports as well as A/B and multivariate experiments
  • You have experience with reporting tools (e.g. Google Data Studio, Tableau, etc.)
  • You have the ability to manage yourself, take initiative, work under tight deadlines and always keep a positive attitude

Benefits

  • Share in Phiture’s success - virtual stock options
  • Udemy for Business account - and 1 learning day a month
  • A structured career path - we will support you to grow your career
  • International travel opportunities - our clients are all over the world
  • Active co-creation - every opinion is important to us
  • High-end office - we all work on a daily feel-good atmosphere

We are looking forward to your application!

Didn’t find what you were looking for?
Updated: 9 days ago
Job ID: 1168140
About Phiture
Phiture is a world-leading Mobile Growth consultancy. Our team of experts loves solving complex growth challenges and delivering expertise.
11-50 employees
Other
10967 Berlin, Germany
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Katja Geisler
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Katja Geisler
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